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Develop a clear digital marketing strategy with actionable, data-driven frameworks your organization can use, while leveraging the power of emerging technologies to create business value. ” —Marty Proctor, President & CEO, Seven Generations Energy “Great, thought provoking contentRob [Wolcott] did a great job describing the underlying models and theory and then using a practical example to Learn how to understand, utilise and unlock the benefits of new digital ecosystems for competitive advantage in your own industry Go beyond the buzzwords to understand how digital platforms, ecosystems and AI are changing the way businesses compete. Source: Glassdoor. Highly recommended!" 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The framework of the course is based on the book Machine, Platform, Crowd: Harnessing Our Digital Future written by MIT Sloan faculty and New York Times best selling authors Erik Brynjolfsson and Designed to create digital strategists and leaders. jsuuqrdpacrigbmicphxyeillzlufhfitqjffofdgwjwyfrf